Client: North American Crane Company

Powering a Unified Platform for a National Fastpitch Movement

We’ve partnered with The Alliance Fastpitch to design, build, and continuously evolve a digital ecosystem that supports one of the fastest-growing youth softball organizations in the country. Founded to unify leagues, elevate athletes, and create a clear pathway from regional play to national competition, the Alliance requires technology that can scale with its mission and complexity.

Our collaboration focuses on creating a seamless experience across athletes, coaches, administrators, and recruiters—transforming how data is managed, how teams operate, and how players gain visibility. From public-facing experiences to deeply integrated backend systems, we’ve helped bring their vision of a connected fastpitch community to life.

Projects We've Partnered On

Website Platform

We redesigned and developed the Alliance’s primary digital presence to reflect its national scale and athlete-first mission. The site serves as the central hub for leagues, events, membership, and communication.

Scalable CMS architecture for dynamic content

Performance-focused build to support high traffic during peak seasons

Integration with membership systems and league data

Technologies used:

WordPress / Custom Theme Development / API Integrations

Data Dashboard & Admin System

We built a fully custom, editable data dashboard that acts as the operational backbone of the organization—centralizing information across players, teams, coaches, leagues, and awards.

Real-time editing and management of players, teams, and league data

Award tracking and historical data normalization

Reporting tools for internal decision-making

Technologies used:

Custom Web App / Relational Database / Admin UI Framework

Digital Dugout - Coach & Player Portal

We created a secure, role-based portal where coaches and athletes can manage their teams, access resources, and build their competitive profiles.

Authentication system for coaches and players

Practice and team management tools

Player profiles with sharable recruiting data

Technologies used:

NEED REAL ONES: Custom Portal / Authentication (OAuth / JWT) / Profile Management System / Cloud Hosting

Workflow Automation & System Integrations

To reduce manual overhead and improve operational efficiency, we implemented automation across key processes and integrated third-party tools into a cohesive workflow.

Automated report generation and distribution

Trigger-based workflows for events, updates, and notifications

Data syncing between internal systems and external platforms

Technologies used:

n8n / Custom APIs /

"Working with Webs Spun Right has been a game changer for The Alliance Fastpitch. Jon and his team are not only highly skilled, but they truly understand our mission and have become a trusted technology partner. From custom development to integrations and ongoing support, they consistently deliver with excellence, speed, and integrity."

- Jami Lobpries, Ph.D | CEO, The Alliance Fastpitch

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